Internet Database Analysis - WebDBM^©

DMRA utilizes its direct marketing database skills in creating database analyses off websites. The transactional activity on the site is uploaded to a marketing database, matched-merged with client sales, overlaid with demographics, and analyzed to uncover patterns of buyers vs. non-buyers. These patterns then are used to reveal most vs. least effective site aspects and activities, so that the next iteration of the site can be more effective. The marketing database then can act as a warehouse for cross-selling add-on products and services.

With QeS technology, on-the-fly scoring can model web-surfers to determine right-next-step events to maximize user receptivity to a site’s offerings.