Buyer / Non-Buyer Surveys and Custom Surveys

Once a test or campaign has been made, buyer/non-buyer surveys provide key information for revisions to the mailing package, space ad, or catalog. These surveys reveal the need for copy or headline revisions, in addition to identifying reasons respondents have for buying or not buying. The goal is to identify why a package worked in order to build on its strengths and avoid its weaknesses.

DMRA also designs custom studies to collect unique information -- from corporate image or reaction to new logos, colors, and graphic design to competitive activities.