Benefits of QeS Modeling to Direct Marketers

• Campaign and test performance monitored by QeS – control response fluctuations
• Mailing-by-mailing monitoring and re-modeling as needed to maintain sales guidelines
• Frequent re-modeling to minimize list degradation
• Use of new data insulates you from your privacy concerns
• As new data becomes available they can be factored into existing models
• Modeling by variable sets, lets you know the right CPS set for every program
• All new programs can be tested much faster
• All types of programs can be tested with the minimum investment in time, money and effort
• Programs can become insulated from transfer to other vendors
• DMRA’s expertise in database marketing offers you additional client services