Benefits of QeS Modeling
Maximizes results and minimize response degradation because:
- Every mailing and telemarketing program is modeled
- Every call-week’s results are modeled
- Every week’s web site visitor behavior is modeled
- Separate models by list, geography, creative, demographic, customer segment
- Alternative dependent variables can be tested instantly
- Hypothesis testing is instant –
- How are gross responders different from net pays?
- How are new customers different from past customers?
- How are single buyers different from multi-buyers?