QeS^© Technology Solution

Its developer, George Butler says "The established statistical priesthood will not be able to do business as usual in the face of the economies that QeS offers".

"QeS" is the technology designed to liberate direct marketers and market researchers from the waiting, expense, and dependency upon statisticians for "custom" modeling, scoring, profiling, and related analysis.

QeS is the application that automates modeling and scoring, thereby producing consistent results in a fraction of the time and at a fraction of the prevailing cost. Furthermore, profiling information is available as a byproduct of the modeling process; the user merely has to look at tables and plots to get insight into his data in an intuitive, non-technical way. QeS can also overlay profiles from two different time periods, permitting the user to see how his environment is changing.

Perhaps the most intriguing use of QeS Insight is its ability to detect and remedy any information overlooked by a model built elsewhere; it can thus ensure that the user gets his money’s worth in any expensive outsourced model. There is no longer any reason to presume that an expensive, established modeling agency has delivered maximum value. In fact, reputable firms should have no hesitation in having their models evaluated by QeS because if a model is done correctly, QeS will confirm the fact immediately.