QeS^© Modeling - DMRA's Newest Service

• QeS’ continuous modeling is a radically different analytical approach to direct marketing modeling.
• QeS automates the statistician's role in model building and goes beyond.
• Modeling is now able to be completed in minutes, not weeks.
• The most reliable models can be built due to a built-in Monte Carlo simulation from picking variables to be included, so that most of the variable bias can be removed in the selection of which variables (whether it’s 50, 100, 1000, or 2000) to be used.
• Model verification and instant re-build on separate data samples results in truly strong and more reliable models that with any other approach.
• Automatic value binning, missing value and zero handling, and most common transformations like quadratic, log, or 1/x, results in describing more variance in the real vs. projected value, again resulting in stronger models. In addition, a special up-to-50 range piece-wise linear transformation of continuous variables can find even more residual variance.
• QeS can then instantly, automatically score millions of records in minutes.