Brainstorming, Strategic Workshops, Focus Groups

These are key steps in marketing a new product or service, or in revising existing product lines. Using your internal staff, our analysts, and representatives of the market, DMRA takes new ideas through a unique process of qualitative research that can lead to product development or refinement.

DMRA uses strong interactive techniques to maximize focus group and one-on-one marketing research activities, including presentation of printed materials to consumers and, through a negative screen approach, getting immediate feedback on improvements based on their reactions. Clients have repeatedly praised our ability to focus participants on project goals vs. negatives of mail order buying, and to elicit their valuable insights and ideas.