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Pre-market:
- Name parsing into prefix, first, middle, last, suffix
- Address standardization and correction software
- Zip correction software
- Household keying for duplicate processing and merge/purge processing
- NCOA (optional)
- Delivery Sequence File - DSF (optional)
- DNS Flagging - Combined, DMA preference files
- Carrier route coding
- Phone number verification/change, (optional) /DNC state file flagging
- Duplicate handling
- Warehousing - data selections
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List selection sequence:
- Detailed instructions, approved by client
- Data flow report showing selection counts
- All processing in-house at DMRA
- Custom programming if needed
- Full coding for mailcode
- All data on selected records frozen for analysis and maintained on-line for immediate access
- Output format as necessary
- Printing verification / telemarketing verification before drop
DNM/DNC functions:
- DMRA subscribes to all DMA do not mail and do not call philosophies
- DMRA complies with all usage rules for the Federal Do Not Call list for clients
- DMRA maintains client DNM/DNC private databases, now exceeding 300 million records in total
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