Business Model

Key Components

The key components of the DMRA business model represent a unique combination of attributes:

• DMRA's focus on performance, rapid turnaround, improving client profitability and intense on-site account service.
• DMRA's superior workstation based database driven service bureau provides state-of-the-art list processing services for all data processing needs of clients to prepare data for any direct marketing test or roll-out-campaign.
• DMRA's beta site testing for software manufacturers and utilization of the latest server technologies. The result - highly cost efficient scalable platforms for analytical and processing applications.
• DMRA's proprietary QES© and Matchkey^® data mining, segmentation and website analytical software. Allows for maximum modeling effectiveness with the industry's most efficient direct analyst labor cost.
• DMRA's knowledge of the direct communications process, reflecting our senior management experience at client companies, client experience in every major direct communications category and growing presence in on-line database analysis and on-line market research.
• DMRA's ability to manage all components of the database marketing process from overall design and project conceptualization to implementation, list selection, and delivery of mail tapes.