DMRA has been in business since 1982. Since inception, the corporation has provided database, analytical, and processing services, and market research to corporations utilizing direct marketing and other forms of direct communications.
- Innovative database management techniques.
- Marketing database design, building and maintenance expertise.
- State-of-the-art data mining and predictive software.
- In-house national databases for creating custom targeting solutions
- Demographics on 90 million households and 160 million adults.
- All new home buyers over the last 7 years with monthly updates.
- All new phone connects for emerging new households
- Strong database analysis expertise.
- DM mail and telemarketing.
- Dual media - retail and direct, direct and TV, direct and salesman, etc.
- Internet - intra-site and source of business.
- Retention, attrition, cross-selling, lifetime value analytics.
- Integration of market research with database disciplines.
- Decades of DM application success for a broad range of categories.
- Knowledge and application experience of emerging e-commerce and web-marketing services.
- Twenty-five years of profitable operation.