Our Business Model

The Approach

DMRA’s current business approach involves undertaking database-related activities as a full strategic partner with its clients in terms of "sitting at the table" with the client in marketing program development. DMRA works with database components and participates fully in the evaluation of program results and recommends future actions based on these results. This model involves clients participating in the sharing of information, including marketing results, customer value information, historical results and future goals.

This model has been executed successfully by DMRA in its multi-year relationship with large financial and insurance oriented clients.

The Essence of Success

The essence of success in this relationship is that:

• DMRA has consistently identified areas of opportunity for improved client performance.
• DMRA is a strategic partner in client new product development, planning and offer activities.
• DMRA provides an account team to be frequently on-site at the client’s facilities.
• DMRA assigns programmers by product/company so that an entire programming/ account team exists which knows client data structures, client products, buyer profiles etc.
• DMRA’s unique use of a very high end, relationship database engine, and a very efficient and effective workstation computer network (DMRA is a beta test site for Microsoft’s NT2000), sets DMRA’s operation far ahead of all competitors in managing databases, and delivering millions of records of data at competitive market rates, but with attractive cost margins.

DMRA’s Goal: To offer technology database oriented solutions to increase client sales, increase customer retention, and identify marketing opportunities to improve overall customer satisfaction through very effective and very efficient systems.

DMRA Can Meet This Goal: Utilizing the most advanced, flexible, and cost efficient hardware and software systems, linked with statistical analysis -- all delivered through frequent on-client-site experienced staff associates who are dedicated to making our client’s marketing operations as effective and profitable as possible.

We are marketing systems’ engineers who navigate your marketing operations via real time information systems, and marketing strategists who can implement complex marketing programs to achieve optimal sales and profits for you.