DMRA's Management & Staff

Industry Accomplishments of the Team

• Founder and two term Chairman, DMA Research Council
• Industry speakers in USA, Canada, Europe, Australia since 1975
• Developer of segmentation and pattern recognition solutions for very large databases
• Developer of QeS Insight Technology© - Data mining and internet-ready data modeling engine
• Developer of STAR© - simulator testing of advertising responses
• Authored numerous articles on direct marketing research for DMA's publications
• Editorial board of the Journal of Interactive Marketing
• Modeler #2 Worldwide
• Former DMA chairman
• Former DMEF chairman